TipKlub

Client

Mindset Lab

Services

Branding,UI/UX Design

Date

1/1/2025

Mindset Lab is a team of top Italian tipsters. After years of fragmented presence across Telegram, Instagram, and private channels, they felt the need for a unified space, tailored specifically for their communities. That’s how TipKlub was born: an app that brings together expert betting advice into a single, clean feed.

Opportunity

We were involved from the very beginning, working across Brand Identity, User Interface, and User Experience. The goal was clear: to build a brand that felt solid and trustworthy, yet dynamic — reflecting the spirit of sports betting approached with method rather than improvisation, with the ultimate aim of inviting users to explore new ways of experiencing betting.

Core Brand Payoff

The brand’s payoff — Look for the best — reinforces the spirit of exploration at the core of Klub. It’s an invitation to seek quality, not noise. Hidden within the word best is bet — a subtle reminder that behind every great experience lies a choice, and behind every choice, the pursuit of something better.

TipKlub is just the first piece of a broader ecosystem. The main brand, Klub, was designed to be extendable to future vertical “betting-focused” products.

We developed a modular identity where the prefix defines the service and the suffix ensures consistency and brand recognition.

To define the brand’s positioning, we chose the Explorer archetype.

TipKlub doesn’t just deliver betting tips — it invites users to discover a new way of navigating the betting world. Every tip becomes a direction; every feed, a territory to explore.

Results

Today, TipKlub has over 70,000 active users. The project is still in its early stages, but its potential is clear. The community has moved in, found a home, and is now growing inside an ecosystem built to last.

Other Work

(Case Studies)